FAQ for Social Media Marketing
What are the benefits of social media marketing for a company?
Social media has transformed itself into a most effective way of reaching a large pool of audiences and finding prospective clients. With over a billion people using different forms of social media it has completely changed the way people make their purchase decisions. Being accessible to your clients- via social media is a vital means of developing relationships and increasing trust and credibility among the clients.
#1- How should companies measure their social media marketing success?
Success for your social media marketing is measured using the same parameters as for any other digital marketing activity: traffic, leads and customers. An increase in number of followers on social media profiles will help you understand your increased reach. Keeping a track on the increased number of visitors on the website, number of people filling up the enquiry form or contacting you qualifies as the leads and out of these the people who end up doing business with you are your customers generated from a social media drive.
#2- How much does social media marketing cost? What’s the ROI?
Any digital marketing activity taken up to generate more business can never be free. The expenditure can be in form of time, resources, or money. you can either ask your existing employee to do it for you, hire a social media expert, or outsource it to a digital marketing agency there will always be a cost. The more is to get the maximum out of it. ROI is always there but it is important to note that ROI is not always in form of revenue. It can be in form of more visitors, getting new leads, increasing followers, more number of happy and satisfied customers. The ROI you end up with is the direct result of your social media marketing strategy.
#3- Which social media platforms should I target for my business?
One fit doesn’t suit all is the notion which holds true for marketing strategy of any business. While going for social media marketing you have to make sure you are present on all the platforms where your competitors and audiences are. One set of audience might be overly active on facebook while others spend their time socializing on linkedin. Find out where your customers are and ensure a string presence there.
#4- How do I take care of the negative reviews being posted on social media platforms about my business?
Taking control of your brand and business on social media isn’t really possible. It’s a free to express platform where anyone and everyone can speak. But the good thing is at least you get to know the person who has written a negative review and what exactly has he written unlike in the physical world. The best way to handle these situations is to engage in a conversation. You can be apologetic, rectify the mistake or clarify the misunderstanding if any. This gesture of your will create an immensely positive environment among all the people who are reviewing and following your business.
#5- How much time does social media marketing takes to start showing up result?
There is no specific countdown to tell in how much time your social media marketing will start showing results. It depends on a lot of factors: the intensity of competition your business faces, the amount of time and effort you are devoting, your budget, knowledge of the person doing social media marketing for you, number of platforms you are targeting and most importantly originality and the variety of the content you are putting in. Regardless of all these its important to remember that social media is such an important platform of reaching your potential customers that you cannot afford to miss it.
#6- What are common social media marketing mistakes businesses make?
The worst mistake is inconsistency- only posting occasionally and not responding to your followers and customers’ hits you hard on social media. Another mistake is not engaging in discussions with your followers. Communication can never be one way. Things will not work if you keep on posting and harping about your business and do not engage in any sort of discussions and commenting with your audience.
#7- Is mail marketing still effective as compared to social media marketing?
E mail marketing still holds the top place when it comes to finding out the most effective way of reaching a customer directly. Imagine a situation wherein you have updated something new on your website and now you are waiting for the visitors to come or you have posted on social media and hoping your followers will see it. Instead you are sending something directly into a person’s inbox where he or she will definitely see it. Even if they don’t open it at least they will see the subject line and company’s name each time.
#8- I have a B2C business where in my customers directly walk into my store and purchase the goods only after seeing and relating to it. Do I really require social media marketing?
Business have evolved and so has the consumer behavior. As per the marketing analysts tracking purchase decisions in giant specialty stores for years “A consumer when he even decides to visit a particular store has already made up half his mind whether he will make a purchase from there or not”. The rest half is taken up by the store ambience, product quality and variety, sales force presentation, behaviour and knowledge. So its really important that you are in the positive frame of mind of your customers even before they enter the store. Or who knows your strong online presence only might have encouraged them to come and visit your store.
#10- What are the general “keep in mind” points for social media success?
Post consistently and engage with your audience. Always post original content which truly reflects your business. Post informative content which benefits your audience and increases their knowledge of your business. Don’t emphasize on sale purchase instead just try to connect and build up a loyal follower base. Be creative and crisp with your posts people don’t have time to read long stories.